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Explorer — Floriday Daytrade

Written by Paula Luiten - van der Schilt

Floriday Daytrade is a new way of day trading which combines the benefits of clock auction logistics with the flexibility of direct trading. Growers can market their supply earlier, deliver more substantial quantities to the hubs and let Royal
FloraHolland take care of logistics.

This means new options for you as a buyer, because the supply goes on sale earlier in the day and there is a choice of several delivery time periods. In this article:

Please note!

Daytrade is only available if a product group is suitable for order picking. This currently applies to all flowers and plants in Rijnsburg and Naaldwijk. In Aalsmeer, Daytrade is currently available for all plants and some flowers. View the full overview of the product groups suitable for order picking at Orderpicken | Royal FloraHolland. These product groups are being expanded continuously.


Where can I find Floriday Daytrade?

Floriday Daytrade can be found in Explorer under the tab Daytrade & Clock pre-sales. Growers can market their supply earlier than the clock presale supply. Meaning this is even available before noon.


You can easily filter on specific groups or hubs in the left filter column. You can view the results in grid view (large photos) or list view (rows), depending on your own preference.
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Growers put their supply for Rijnsburg, Naaldwijk and Aalsmeer up for sale while it is still at their stock location. As a buyer, you can then actually order from this stock. You can recognise the Daytrade offer by the Daytrade chip at to the auction location. Growers also have the option to set this auction date further into the future for Daytrade offer.
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Choosing a delivery time

At the top of the page you have a choice of various delivery times. Choose the desired delivery time here if you want to see an offer for a specific delivery time.


Enter the number of packages and click on the shopping cart to order immediately.


​Then at the top you will see the recent orders that have been placed. If necessary, these can be cancelled within 5 minutes before they are made final.



Do you want to set a default time slot for the delivery of Daytrade supply? Then you can choose the icon of the Settings at the top (gear). Then you have three options to choose from.



Grid view: providing additional information

If you are using the Daytrade & clock pre-sales offer and wish to add extra information to the order, such as an end-customer reference or a delivery note, select the tile view. If you then click on the shopping cart, the screen below will open:


Fill in the required information and place the order with the extra information.


Renewing Daytrade offering

If new offers are found during the search, this will be indicated on the screen. You can also refresh the supply via the refresh button.

Are you looking for an offer that can be delivered today? Then click on the blue bar.


Product complaints

Complaints for Daytrade clock transactions and Daytrade Clock pre-sale transactions are processed in the same way as regular clock (pre-sale) transactions. The regular opening hours and policy rules apply. You can contact the Customer Contact Center of Royal FloraHolland. They can then refer you to the right employees to further process the product complaint.

Please note!

Behind the scenes, there is currently additional manual work for the quality department to facilitate the product complaint process for Daytrade supply as usual. As a result, the processing of product complaints about these purchases may take a little longer.


Purchasing on Daytrade via API and VMP connections

Are you using an API or VMP connection? If so, how you view Daytrade supply depends on the software package you are working with.

Within Floriday, as a buyer, you can use a setting to indicate which Daytrade offerings you want to import into the software package. You can find this setting via Settings > System.

The default setting is Delivery on the next auction day using the existing clock logistics.


​There is no visible difference between Daytrade and clock pre-sales supply in the integration. As a buyer, you import clock pre-sales supply into your software, and Daytrade is automatically part of this. The delivery time depends on the setting selected in Floriday.

This setting means that if a buyer places a Daytrade order via the API or VMP integration without specifying a delivery time on the screens, this default delivery time setting is applied.

Please note!

The software packages are currently unable to distinguish between the different delivery times.


Below is an explanation per setting:

Delivery on the next auction day using existing clock logistics:

This is essentially the same standard delivery time as the regular KVV. In other words, the next auction day at 12:00.

As soon as possible within the working hours of the Royal FloraHolland logistics (between 08:00 and 16:00). Depending on the order time, it can be delivered on the same day:

This is the earliest possible Daytrade delivery time. For example, if the lot were already at the hub now (11:12), the next delivery time would be "Today at 14:00" for the supply rules.

As soon as possible on the next auction day (between 06:00 and 12:00):

This is an additional option if the buyer does not wish to have delivery on the same day, but does want it as early as possible on the next auction day.



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