Skip to main content

Direct Purchasing

Direct Purchasing is a convenient way to order flowers and plants. Read how to do this in this article!

Paula Luiten - van der Schilt avatar
Written by Paula Luiten - van der Schilt
Updated this week

Buyers who make no or only partial use of their (own) software package for ordering flowers and plants can place direct orders in Floriday. In this way, they can digitally place an order on the growers supply in Floriday.

Purchasing can be done in two ways: via the Explorer or via Direct Purchasing. Via the Explorer you can filter the entire range and search for multiple growers at the same time. You can search for a growers range via the Explorer, select a range or search for a specific range of a grower or for an article.


Via Direct purchasing you can directly view the direct supply in a growers shop, see the clock pre-sale supply, supply in the Daytrade and any customer offers. If a grower works with collections, you can easily search by collection and indicate which items you can place in a shopping cart. Via the shop you can clearly see what the minimum purchase is and whether transport and/or service costs are charged.

In this article you can read the following information:


Direct purchasing only works for growers who have been added to your network. Read how to do this in the section on adding growers to My Network.

Do you not yet have an account? Log in via www.royalfloraholland.com/en/supplying. You can log in here using the user name that belongs to the buyer number. Not working? Please contact the FloraHolland Customer Service Department. They can provide guidance.

Go to: www.royalfloraholland.com/en/algemeen/contact for the contact details.


Getting started with Direct Purchasing


Click on the three dashes to the left of the Floriday logo. This will open the menu within Floriday. Then go to Purchasing > Purchase directly. You'll be taken to a page where you can see the growers you have a connection with.

If there are growers who have created a purchasing tip for you, you will see this on the right.


You can save growers whose shop you visit regularly. These will be shown at the top. This way you can quickly go to the shop of your favorite grower.

To go to a growers shop, click on a saved grower, search for the grower in the overview or use the search bar at the top:



After choosing the grower, you will be taken to the growers shop. If you have not set a standard delivery location, you will be asked where you want the products delivered. By clicking in the delivery location field, you can choose from the delivery locations that you have set.

Please note!

For direct purchases it is necessary to have set a delivery location. See here how to set delivery locations in Floriday. When you do not have a delivery location? Set one via MyRFH.

In the shop of the selected grower you will see the offer. Make sure that you have set the correct delivery time and delivery location immediately.

Now that you have set this up correctly, you can start purchasing.


The grower may have divided his offer into collections. In that case, first open the collection by clicking on it. You can choose to view the offer in list view or tile view. You can also use various filter options to search through the supply.



When you actually want to order an item, enter the quantity you want to buy. You can select whether you want to buy the items in packages, layers or full load carriers.

Enter the quantity you want to buy in the purchase column. Then click the Enter key or click on the shopping cart. The item is now in your shopping cart.



By opening the shopping cart you will see the items it contains.


If the grower has created additional services such as covers, pots or an ethylene treatment, you can select this at this step. Click on the three dots at the article and choose Additional services.


You can place these additional services in your shopping cart and they will be added to the order and included in the calculation.



Would you like to add a comment to the shopping trolley line? Click on the 3 dots and then click on Edit. A screen appears showing the period and the quantity. You can also add a reference, end customer reference and a delivery remark.


Check if the order is correct. If separate transport costs are charged by the grower, this will appear in the total overview. Have you selected the correct load, entered the correct quantity and selected any additional services? Then choose which service provider should process the order.

If all the details are correct, click on the Submit order button


Your order can now be found under the overview of your purchase orders. The check marks under the column Status mean that the order has been placed. The grower receives a message in his dashboard that he can handle a delivery, prints the correct delivery note and then hangs it on his load carrier.



Save growers as favorites

At Direct purchasing you can save growers whose shop you often visit. These will then appear at the top of your overview as a kind of shortcut. You can save your favorite growers by clicking on the label under the grower's name.


​You will also find this label in the shop itself:


You will be asked to confirm to save the grower, you can indicate whether you want to receive notifications of new offers and you can click Save.



Set notifications for new supply

When you save growers whose shop you visit regularly, you also have the option to receive a notification when this grower has new stock.

If you want to change the notifications of your saved growers at a later time, you can do so via the bell icon at the top right:


A pop-up screen will appear where you can indicate per grower whether or not you want to receive notifications.



Purchasing in the future

Do you want to purchase in advance and see if the grower is able to offer the same products 8 weeks later? You can view this by clicking on Term from within your shopping trolley.

The growercan fill in fututre supply, making it visible to you as a buyer. Click on the delivery time and see if there are any offer rules. Select the available delivery time and then click on Confirm.


Minimum order size

Growers can set a minimum order size. This might, for instance, be one full load carrier. If you are below the minimum order size, as a buyer you will get a message in the overview and you cannot place the order.


Purchase tip

The purchase tip is mainly intended for supplies that are not yet in the system. If growers have exclusivities and you have a lot of telephone or e-mail contact about this, you can ask the grower in question if he would like to send you a purchase tip. You can confirm that purchase tip in Floriday. The grower fills in the quantity, purchase unit and price. You can find the purchase tips in the dashboard.



You can find the purchasing tips on the right via Purchasing> Purchase directly.



You can see the proposal in the purchase tip. You then select the desired delivery time and also how you want the order to be settled.


Did this answer your question?