Buyers who make no or only partial use of their (own) software package for ordering flowers and plants can place direct orders in Floriday. In this way, they can digitally place an order on the growers’ supply in Floriday. Direct purchasing only works for growers who have been added to your network. Read how to do this in the section on adding growers to My Network.

Do you not yet have an account? Log in via You can log in here using the user name that belongs to the buyer number. Not working? Please contact the FloraHolland Customer Service Department. They can provide guidance.

Go to: for the contact details.

Getting started with Direct Purchasing

Go to the dashboard and click on Direct Purchasing.

You will then be taken to a screen where you can see the growers you are connected to. Search for the grower via the search bar and open the Shop.

View the supply lines in the shop of the selected grower. If you slide your mouse over the 3 dots, you will see additional product information. The grower provides the stock, prices and load configurations of these lots, the stock is counted down automatically.

You can choose the list view or the tile view and use the filter option.

Enter how much you want to buy in the purchase column. If you click on the arrow, you can select whether you want to buy it packaged, in layers or trolleys. Then click on the shopping trolley on the right-hand side to place it in your shopping basket.

Then click on the information block on the right. Here you can choose how you want your order to be delivered. The option of collecting from the grower is only available if the grower has indicated that this is possible. The grower includes this in his delivery conditions.

If the grower has created additional services such as covers, pots or an ethylene treatment, it can be selected in this step. You can add these additional services to the shopping basket and they will be included in the order.

Would you like to add a comment to the shopping trolley line? Click on the 3 dots and then click on edit. A screen appears showing the period and the quantity. You can also add a reference, end customer reference and a delivery note.

Check whether the order is correct. If separate transport costs are charged by the grower, these will appear in the total overview. Have you selected the correct load configuration, entered the correct quantity and possibly selected the additional services? Then choose which service provider should process the settlement. You can select this by clicking on the arrow.

Then place the order by clicking on the button. You will see a screen with a summary of your order. The tick marks under the status column mean that the order has been placed. The grower receives a notification in his dashboard that he can finalise a delivery, print the correct delivery note and then hang it on his cart.

Do you want to place another order? Then click on the button Continue with ordering.

Do you want an overview of the orders? Go to Purchase orders (also available via the dashboard). Here you can see the products ordered with information about the load configuration, grower, quantity, price, order time, delivery time, customer reference, status etc.

Forward purchasing

Do you want to purchase in advance and see if the grower is able to offer the same products 8 weeks later? You can view this by clicking on Term from within your shopping trolley.

The grower fills this in, making it visible to you as a buyer. Click on the Delivery time and see if it contains any supply lines. Select the available delivery time and then click on Confirm.

Minimum order size

Growers can set a minimum order size. This might, for instance, be one full trolley. If you are below the minimum order size, as a buyer you will get a message in the overview and you cannot place the order.

Purchase tip

The purchase tip is mainly intended for supplies that are not yet in the system. If growers have exclusivities and you have a lot of telephone or e-mail contact about this, you can ask the grower in question if he would like to send you a purchase tip. You can confirm that purchase tip in Floriday. The grower fills in the quantity, purchase unit and price. You can find the purchase tips in the dashboard.

You can see the proposal in the purchase tip. You then select the desired delivery time and also how you want the order to be settled.

Did this answer your question?