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Make a direct VMP connections with a grower to Floriday

Read here how you, as a buyer, can create VMP connections (with growers) for direct purchasing via Floriday.

Written by Paula Luiten - van der Schilt
Updated this week

In Floriday, you can purchase directly via a VMP connection. Therefore, you can now easily migrate a VMP connection to Floriday yourself.
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In Floriday, it is possible to purchase directly via a VMP connection. Therefore, you can now easily create your own VMP connections or easily migrate them to Floriday yourself. The advantage is that this allows you to have all your connections in one overview, check the submitted supply, and easily adjust settings.

On this page, you can read more about:

Do you want to create a VMP connection to retrieve only auction pre-sale supply? That is also possible. Then read this Helpcenter article about Creating a VMP connection for Auction presale supply in Floriday.


Setting up a direct VMP connection in Floriday

First, go to Settings via the three dots in the top right corner. select VMP accounts on the System tab.


Then click the Add VMP account button on the right side:

Please note!

There are fees associated with a VMP link on Floriday. Check the rates page for the current status of the fees. You pay for a VMP connection per administration number, regardless of the total number of VMP connections.

A pop-up will appear where you can choose between Clock presales and/or Direct sales and enter a Reference name:

Select the Direct sales option and then click Create account.

If you have or are about to create multiple VMP connections, it's wise to provide clear descriptions for reference.

After creating the account, the Username, Password, and VMP URL will then be displayed immediately. Make a note of this information immediately, as the password will only be displayed once.

The information can be easily copied using the button with the two rectangles:

If you forget your password in the future, you can request a new password.

Click Configure account at the bottom.

You'll then see an overview of your new VMP account. Here you'll configure all the settings for the VMP connection on this account. Copy these settings into your own software package, or ask your system administrator or software provider to do so. At the end of the Username and VMP URL fields, you'll see a symbol of two squares to easily copy the information.

Using the Filters, you can specify the delivery location. This clarifies the delivery terms and conditions which are being used.

You can also select which Product groups and Supply type you want to receive.


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You can then indicate whether you want to receive only customer specific supply (supply created specifically for you as a buyer), generic supply, or both.

After making this selection, you can also indicate within this supply whether you want to see only selected assortment (items marked as favorites, identified by a star) or all supply in the selected segments. By clicking the link for the selected assortment, you can see which items are selected as a favorite trade item.

Additionally, you can choose whether you only want to receive supply from growers in your network and whether you want to return the displayed quantities in number of packages (instead of pieces).

Do you want to include or exclude certain suppliers? Or do you want certain product groups to be displayed or hidden? Indicate this using the fields below:

Once all settings have been configured, click the Save button at the bottom to complete the connection.

The connection will now appear in the list of VMP connections. By clicking on the line, you can reopen the connection and edit it if necessary.


You can Edit the connection, Request a new password or Delete the connection entirely using the three dots at the end of the line:

Choose Duplicate if you simply want to set up a similar VMP connection with a different name or minor adjustments. This will reduce the amount of work needed to set everything up again.


Checking supply via the VMP connection

For VMP connections for Direct Sales, you can view the available supply via the three dots at the end.

Next, you 'll see an overview where you can search by various properties at the top.


Invitations to VMP connections by growers

Growers can also create VMP connections for direct purchasing and invite you as a buyer. You can find these invitations at the top of the Settings > System > VMP accounts page.

As a buyer, you have the option to accept or decline the VMP connection:

After accepting, you need to create a password for this connection, which will be displayed afterwards:
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After closing, the VMP connection is ready for use.


Why make VMP connections directly via Floriday?

Retrieving supply via a VMP connectio to Floriday offers several advantages:

  • You can manage connections and filters in one place. It is no longer necessary to report changes to the connections to a software partner.

  • You have the option to receive all supply via a single connection.

  • You can create a connection per grower/grower group or product group.

  • You pay for a VMP connection per administration number. There are no extra costs associated with additional VMP connections.

  • As a buyer, you do not pay a service fee to Royal FloraHolland on transactions ordered and processed via Floriday.

  • You have insight into the supply that can be retrieved via the connection.

  • Floriday can provide support with the setup and any issues with the connections.


API connection vs. VMP connection

We advise you to implement an API connection in the future. With an API connection, you have more possibilities and maintain control over the information you retrieve. Moreover, an API connection is faster and future-proof.

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